As I'm clearly making up as I'm going along the control and basis of the brand watch weekly search analysis thing I've been doing for Windows Vista since July - like I only added Yahoo! three weeks ago - I've decided that I probably need another couple of controls to keep things on an even keel. So, I should start adding search results for something old, established, bland or just generally unlikely to draw attention to itself thus varying its incidence in the search engines the way Vista should, thus drawing a more measured comparison.

Something inert like "Pi", "Magna Carta" or "French Revolution". Actually, scratch that last one.