It's somewhat remarkable that in this socially mediated age a brand can now be perceived as occupying a monopolistic position of something as abstract as an idea or concept long before any material monopolistic value can be ascribed to it, if ever.
It's somewhat remarkable that in this socially mediated age a brand can now be perceived as occupying a monopolistic position of something as abstract as an idea or concept long before any material monopolistic value can be ascribed to it, if ever.