International Playboy

The Longest Day

OK, sorry about the MIA. The last two days have been filled with high-stakes RL work stuff. Fortunately for yours truly, the dice rolled high.

Anyway, I retired to my serene Warwickshire hotel room at 1am this morning after a great channel conference we staged where I didn't fluff my lines (much) and PowerPoint kinda worked most of the day. And I've just arrived home in Northampton at 8.30am and by midday today I'll be at Heathrow. By 4pm PST today I'll be in Seattle and at 8am Thursday (tomorrow - FFS) morning I'm on duty 1 Microsoft Way, Redmond. A somewhat challenging schedule, some might say.

I'm banking on Seattle, of all the places in the world, to be reasonably WIFI'd up, so I should be blogging soon-ish.

So, you have been warned America, stay in your homes, close all your windows and, whatever you do, don't answer the telephone. I am on my way, watch Wall St. fall on its arse anytime soon.

Jerry Seinfeld And The Web

Last night I typed up a massive post which I then lost when my PC crashed, about how US websites like Yahoo! when transposed and localised for non-english speaking countries are similar in some or many respects to re-dubbing episodes of Seinfeld or Frasier into those same foreign languages. The raw content is conveyed but the cultural references, humour and more subtle nuanced meanings are either lost in the translation process or just don't make sense to non US viewers.

Anyway, if I find the time and inclination I'll re-write it again - if I can remember it all. In a word processor, not in a fragile browser application that flicks you the finger whenever you hit a glitch. Here's the draft of the first part that I did manage to save, if you'd like me to re-write the rest of it then leave your votes in Comments or send me an encouraging email. Or discouraging, I'm up for both.

The bleeding edge of the Web, or to abuse another metaphor - the front of the train of the Web - is naturally in the United States for at least some of the reasons I gave last week. And so it follows that the majority of the tech market leaders and players are US based companies such as the likes of Microsoft, Yahoo!, Amazon, Google, AOL and Apple.

All of these companies have been pioneers on the Web to greater or lesser extents. Mostly greater. They have established conventions and ways of using the Web that have been adopted and accepted the world over. For example, Yahoo! is available in over thirty regional and international flavours, each in it's own language but all with that same familiar Yahoo! branding and layout, many of the same basic features and all organised in a very similar way to the main, US Yahoo.com site.

On the surface, regardless of which version of Yahoo! you're looking at, it's a boilerplate design, and who can blame Yahoo! for that since it works perfectly in the US which, to-date, just happens to be the largest and most demanding Web market in the world, so why bother fiddling with a winning brand formula? It should be said that there is, of course, more to Yahoo! Taiwan than just Yahoo.com content translated into Taiwanese, there's plenty in the way of localised content such as news, local resources and many Taiwanese websites that don't appear in Yahoo.com's indexes. But despite that, the look and feel of Yahoo! Taiwan is unquestionably based upon the main US site design.

The same for Amazon, Google, Microsoft and so on. I suspect that this has more to do with marketing departments desire to control their precious brands as much as it is to re-utilise proven design concepts.

The United States has been a test bed for those companies, it's allowed them to launch, fine-tune and evolve some of the most successful websites on the planet and they have used their domestic success to roll out their business enterprises globally with classic first mover advantage. For example, it will come as no surprise to find that the biggest online retailer of Amazon type products in the UK is Amazon.co.uk, not a domestic ground-up business.

This isn't intentional hegemony and it's not a part of some insidious plan to Americanize or assimilate the world but nonetheless, the after-effects may be somewhat similar.

Seinfeld is on record as having been biggest sit-com of it's era in the United States right up 'til it finished in 1998 and, along with countless other successful US sitcoms, has been translated into many different languages for syndication accross the world.

Bloody Windows Me flake-o-matic operating system.

The Web's Hegemonical Epicentre

The epicentre of the Web is somewhere, actually probably everywhere, in the USA. That this is the case stands to reason since the Internet more or less started there.

Last year I joked about how much it irked me that country drop down lists on web based forms always start with the United States first, then all the other countries of the world in alphabetical order after, but although it was just me voicing a trivial pet peeve, there is a deeper aspect to that particular manifestation of U.S. Web centricity.

Before I continue, this passing thought is absolutely not about, influenced by or serving to promote any form of patriotism or intolerance. In fact, I have no time for intolerance much as I have no particular leanings on the issue of ambivalence either. I digress.

What our beloved American friends have going for them that we, the rest of the world do not, is a large population serviced well by low cost national transportation and communications systems, where the currency is the same throughout, the language is the same, the foodstuffs, accounting and business practices are the same, timezones are more or less manageable, consumer brands and media networks are the same etc. etc. In other words, an ideal environment in which to break new products, ideas, concepts into a large, nurturing and receptive market. Unlike Europe, for example.

Europe is certainly improving with its medium-term federal agenda; most of Europe now has just the one currency, low cost air travel has recently become established and a tunnel even exists between the continent and dear old Blighty. Brands are reasonably harmonised but not to the extent of US brands and the economies are strong(ish). All seemingly fertile ground for nurturing the kind of creative, inspiring tech leadership we see in abundance in the land of the free. All, that is, apart from language.

The language barrier outside of the US seems to me, at least, to be one of the major reasons why we'll probably never see a Danish challenger to Microsoft's global domination, a Spanish company that gives Apple a run for its money or an Italian Oracle beater - Okay, so SAP is German. It's a major ball & chain.

That is not to say that I think, or would want for, that someone should step up to to knock the USA off it's perch of tech supremacy, I just happen to think that it would be fantastic if the rest of the world was able to complement or supplement the US tech leadership role rather than always having to follow it or to make do with it being the only show in town.

There are unquestionably pockets of brilliance all over Europe and in other regions of the world. However, it appears that those pockets or nodes are largely disconnected from each other beyond the country and language borders. And so we have a fragmented collection of dis-harmonious and distinctly domestic communities in each individual European state. All mostly incompatible with each other and certainly not harmonised with each other in the way that their equivalent communities are in the USA.

The solution? Simple. Let's all move to the USA, actually I'm waiting for France to come up on Rumsfeld's hit-list to be invaded on grounds that they posess cheeses of mass destruction and then they'll all have to speak English. Yeah, that's a great plan, hegemony in the USA! France could be just one big theme park. I'm tired, I'll shut up now.

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